Theme:

The Business & Marketing of Icons

Icons pervade the world of fashion and business. As symbols that evoke timeless silhouettes, significant concepts, or creative individuals, icons resonate with all of us.  They inspire us, stimulate us, and inform our thought processes. Understanding and channeling the power of icons is central to the business of fashion—its creation, its marketing, its pedagogies. The purpose of this conference is to explore the following themes:

Sub Themes

(a) Business Icons 

·      An evaluation of iconic business models

·      Developing new strategies

(b)  Marketing Icons

·      The use and power of icons in marketing

(c)  Building a Brand/Designing New Icons

·      How business builds the image of an icon or becomes an icon itself.

(d)  Preserving History/Cultural Icons

·      Cultural impact past, present and future

(e)  Education 

·      Use of icons in the pedagogy of Business, Marketing, and Pop Culture

(f)   Icons & New Technologies 

·      New technologies ranging from performance enhanced textiles for athletes to business strategies and new electronics.

Timeline for Submission and Evaluation of Papers